Is your brand queer enough?
More than half of all Millennials no longer identify as 100% straight. Even in the over 60s age group, this is at 11%. (Source: UM/YouGov, 2018). Most brands are completely unprepared to engage meaningfully with this progressive audience, that could be as large as 14 million UK consumers.
InterMediaUK are proud to support PrideAM and the excellent work they are doing in this space.
Outvertising 2 is the world’s most comprehensive guide to producing LGBTQ inclusive advertising, using primary and secondary research, campaign case studies, and industry leader interviews to support more inclusive marketing and for brands to push boundaries away to start driving LGBTQ inclusion in your communications and media strategies. It builds on the ground-breaking work PrideAM undertook in 2016 when it first published Outvertising.
Outvertising 2 will be previewed at Cannes, and PrideAM invite you to join them at the London launch event 4th July to hear more about Outvertising2 and what their panellists have to say!
Please register for a free ticket at https://www.eventbrite.com/e/is-your-brand-queer-enough-tickets-60921702452